When it comes to choosing the right logo for your small business, there are a few basic principles that you should keep in mind. First and foremost, your logo should be simple and easy to recognize. This means avoiding complicated designs or intricate details that can be difficult for people […]
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How to Do a Photoshoot With a Partner
I have had the opportunity to shoot with a number of other people as both the “second” photographer as well as being the primary photographer. Today I want to talk about my feelings about shooting with other people as my own experience has covered the gamut from extremely enjoyable to […]
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3 Steps to Make a Social Media Post Go Viral
Below are three simple steps to help you get the most exposure you can for an image or video posted via social media. Find an image or video that resonates with people This is obviously a critical point—people will not share something they find boring, common, or uninteresting. You can […]
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A Social Media Game Plan That Actually Works
Does your Business Plan include Social Media Marketing…then you better get the 5-10-15-20 Game Plan! Have you ever sat through a business planning clinic? Have you seen the numbers? Do you follow them or even know what they mean? From your market analysis to your financial analysis through your profit […]
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8 Most Important Factors For Ranking In Google Search Results
SEO requisites are something that undergoes changes after every few days. It might be challenging to keep up with recent developments. But you have to up your game if you want your website to acquire traffic. Well-optimized websites receive more traffic with time that automatically means better sales & leads. […]
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Debunking Common SEO Myths for Australian Businesses
SEO is great, however does it come with any disadvantages? We have had a number of clients who were brand new to Search Engine Optimisation raise concerns about any potential downsides to SEO., and frequently heard common SEO myths. While it is understandable for businesses to have some nerves and […]
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6 Ways to Absolutely Fail at Affiliate Marketing (+ How to Avoid)
Affiliate marketing may be fantastic, however committing some of these six most common mistakes will cost you your time, money, your reputation and potentially worst case scenario, if you fail at affiliate marketing, you could lose your entire business. This is why it is better to avoid them, than be […]
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What to Consider When Choosing Website Hosting
Hosting is a huge part of what makes a website good, and is a mandatory part of getting a website live. A website must be on a server that is constantly connected to the internet, so it can send information to any computer that asks for it at any given […]
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Content Marketing and the Chief Content Officer
Every day in your business you use content. Business cards are a form of content, brochures and marketing materials are content, and your website is content. When you compile a tweet or a status update that’s content. As you can see you’re surrounded by content and most of the time […]
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Hints and Tips for Digital Marketing in 2020
Digital marketing in 2020 is going to be very different from digital marketing in 2019 and earlier years. Back in those days, it’s very easy to basically just put up a blog and write blog posts based on target keywords and target questions. This worked like a charm because even […]