They say that the secret to a creative advertising campaign often starts with a fantastic slogan.
It is often these catchphrases and short statements that your customers remember. In fact, some of the best are used in normal conversation every day. A great advertising slogan does more than get people talking about your brand though – it brings it to life.
Here are 25 advertising slogans that are as clever as S&%T
1. “Just Do It” – Nike
Nike’s advertising slogan is more likely the most famous in the world. Nike first introduced this in 1988, and this infamous tagline has featured on all of the brand’s advertising since.
This is one of our favorite creative advertising slogans, because it reflects the ‘no nonsense’ approach the brand likes to promote through their products.
2. “Have a Break, Have a Kit Kat” – KitKat
Used in all of their print and electronic advertising, the “Have a Break…” creative advertising slogans reflects how quick and easy the wafer bar product is to eat.
This phrase is simple, and easy to remember, much like the company’s red and white branding, and the iconic Kit Kat slogan is one that has stood the test of time.
3. “I’m Lovin’ It” – McDonalds
The “I’m Lovin’ It” slogan is one of McDonalds’ most popular phrases and is one of the longest standing creative advertising slogans in world history.
The phrase sticks in peoples’ minds, and coupled with their signature advertising style which has barely changed in decades, this helps create a winning campaign every time without fail.
4. “It Gives You Wiiiings!” – Red Bull
For a long time now, Red Bull has been using their creative advertising slogan “It Gives You Wings” as its centrepiece statement. These four words are very clever but also very random. It makes the assumption that wings equals energy, which I am not sure is immediately apparent normally.
It tells their audience that their product really gives you an energy boost. The ad slogan is a great example of marketing at its best.
5. “Finger Lickin’ Good” – KFC
Now that they are strongly stepping away from the fried in their WFC, this brands slogan is carefully used to reiterate the company’s strong brand values.
“Finger Lickin’ Good” helps tell the story to their audience that their chicken is the one which tastes great. This is exactly the messaging what you want from a fast food restaurant.
6. “Think Different” – Apple
Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas.
This is why the “Think Different” tagline works so well for them. It tells customers that they are buying into a lifestyle and are at the forefront of technology.
7. “Taste the Rainbow” – Skittles
Skittles have been using their infamous “Taste the Rainbow” slogan since ways back in 1994. This simple slogan works because it perfectly reflects the product, which also feature a rainbow of color.
This example of great creative advertising slogans also slots in nicely with the product branding and overall company imagery, which also features a bright graphic rainbow on their packaging.
8. “The Make Up of Make Up Artists” – Max Factor
Max Factor is a higher end brand of cosmetics which is relfecte both in their packaging, as well as their very clever advertising slogan. By explaining to women that their brand is the makeup that actual cosmetic artists use, Max Factor instantly becomes a brand that comes across as professional.
9. “Ideas for Life” – Panasonic
Electrical retailer Panasonic’s advertising tagline encompasses everything they are about. “Ideas for Life” tells the audience that whatever they need, a Panasonic product is the perfect choice.
Again, this is strong slogan that works for the company and its product.
10. Google – “Don’t be Evil”
Search engine giant, Google has a slogan but it is a little less well known. Their “Don’t be Evil” tagline was to promote their positive business ethics, as a way to attract and engage their employees.
However, there has been some debate as to whether it is still relevant.
11. “Probably the Best Beer in the World” – Carlsberg
This slogan uses such an interesting use of words: “probably” isn’t 100% definite and therefore it still implies choice, which most slogans do not.
The Carlsberg brand obviously understands their beer drinking audience inside and out. With adverts geared towards males, the “Probably the Best Beer in the World” slogan works.
12. “Eat Fresh” – Subway
We all understand that fast food is notoriously bad for you, so in a bid to position themselves far from that, the team at Subway created this very succinct and clever creative advertising slogan.
Couple the two words with their trademark yellow and green branding, this was a really smart move. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared.
13. “It Keeps Going, and Going, and Going…” – Energizer
As the leader in the long lasting battery market, Energizer reiterates their products performance with their clever advertising slogan.
Using advertising that adds this phrase with their mascot, a bunny rabbit who is seemingly always running errands, and this advertising phrase does a great job telling audiences exactly why they should purchase from this brand.
14. “For Everything Else, There’s MasterCard” – Mastercard
Large credit card provider, MasterCard, uses a very creative strap line that helps audiences understand they can use this credit product to make purchases. Although very simple, the phrase is powerful and effective, and works across a wide range of shoppers of all kinds.
Rather than targeting one niche, they cleverly appeal to everyone with one simple strap line, making it a clever move by the brand.
15. “Because You’re Worth It” – L’Oreal
Another cosmetics brand making women feel fabulous is L’Oreal. Their creative advertising slogan “Because You’re Worth It” has been used throughout all of their distinct advertising campaigns for decades and it is very clear why they stick with this creative; because it just simply works. It explains to the female audience that they deserve to treat themselves and make the best of themselves.
Recently, some of their advertising has also featured the slogan “Because We’re Worth It”. This helps women feel the same as the celebrities endorsing the products.
16. “Because Change Happens” – Zurich
Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them.
The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. It is simple, powerful, and perfectly reflective of the product.