You are busy producing content in various forms; text, images, video, presentations, infographics and the like. You need to get these on both your own web properties and social media accounts as well as some on others, pointing back to you, to get the most branding and SEO benefits.
In this article, let me show you four different ways how.
It’s a clever move to publish some of your content on different websites and networks, to rank nicely for similar key phrases in seek – just ensure that content material is branded well sufficient so human beings realise who to credit score for it.
Create and share videos on YouTube
YouTube is owned via Google, hence you should share your content, especially video here is a great driver for better rankings in search results. The following components of your YouTube video details are used for the video web page’s search engine optimisation.
Your video web page’s most critical SEO detail is the video identify itself. This is in which you will need your brand name and key phrases if you can healthy them each together.
Your video page’s meta description is pulled from the video description you enter. This one gets a little difficult as some humans like to include their link first to get clicks from their movies to their website.
Google may not care approximately meta key phrases, but make certain to use them anyway, even if it’s just for boosting your risk of being discovered on YouTube itself.
Choose carefully as the tags you place in your video are also used as the meta keywords for the video web page.
Also, consider using YouTube’s own key-word tool for keyword ideas based totally on video searches.
Post articles as guest posts
A great way to build on your SEO efforts, is to post guest posts on other relevant, quality blogs. The trick is to find the right places to post, that have a great domain ranking, good SEO coverage and will allow guest posts such as yours.
You want to ensure that you come across with quality, authentic articles that position you as a leader in your field, whilst also putting one or two text links back to your properties in the body copy. Pay particular attention to the anchor text to get the best benefit.
Once published, be sure to share it on your business Twitter account, Facebook and other places, and tag the editor in these posts.
Publish presentations on SlideShare
Do you have any Keynote or PowerPoint presentations which you’d like to reuse from your previous talks, conference sessions, and other events? SlideShare is the community to use, and their presentation hosting system allows you to share your content and automatically optimise the text on your slides for SEO.
Make sure to use a keyword rich and enticing presentation title of up to 7 characters.
The description and keywords fields are also super important. Have a look at some of the most viewed presentations in your topic area to get a sense of what other users are doing.
Meta Keywords: Meta key phrases to your presentation web page are derived from the presentation tags that you enter. There is a limit of 20.
Although the hyperlinks do now not count number for search engine marketing value, you may encompass links to your PowerPoint presentation a good way to be clickable when humans are viewing your presentation on Slideshare.
The whole text from your slides will be repeated on the page as plain text as well.
Share photos on Flickr
Another way to share your content, is by posting your photographs on popular photo sharing site, Flickr.
Appearing high in image search results can be a powerful manner to generate visitors, and one of the best photo sites is Flickr.
Here is a way to optimise your pictures for search engine marketing and site visitors technology back for your website.
Title: Your picture page’s search engine marketing name makes use of the title of your photograph. Flickr will append quit of the name.
Meta Description: Your photo web page’s meta description is the description of the photo. The picture description is likewise a extraordinary region to add your link – you could use anchor textual content for the hyperlink back to your website, however it’s miles a nofollow link which makes the goal of it visitors vs. keyword optimisation.
Meta Keywords: The meta key phrases are derived from the photo’s tags. These tags also assist users trying to find images on Flickr, so make certain to include some properly ones.
H1 Tag: Flickr uses your picture’s identify again within the H1 tag. If you want to apply your photographs for hyperlink building (assuming they’re all of your own creation), then add them with Creative Commons rights, and for your image description (after the crucial first 160 characters), notice that everyone can use the photo freely if they hyperlink back in your website using the following hyperlink and anchor text.
There you have it – four different and very effective ways to share your content online, other than your own website.