It is very easy for small businesses to get stuck in their ways and never look up from what they have always done. For example, those who have a website, but have never touched social media, and the like. Let’s talk digital marketing in 2020, and what you could try for yourself.

Clever brands know that you constantly need to assess what platforms and campaign tools are out there. Let’s take a look at six of them now – where are you sitting in your marketing tool set?

Instagram

This visual platform is still growing and already has a massive audience. The fact they recently hid how many likes a post gets has caused a ruffle among many marketers, but the platform will continue to grow and adapt t these challenges.

This article 7 Marketing Tips to Help Grow Your Brand on Instagram, shares some great tips on how to use Instagram for your small business marketing – give it a go and see for yourself.

TikTok

Speaking of visual social media, this hugely popular amongst younger crowd video platform, is now being promoted by people like Gary V and becoming more mainstream.

So how do you use a 15 second video to market your service or product Well, there are actually more options than just making a TV ad fit in this new paradigm. Have a read of this article on What Is TikTok and Why Should Digital Marketers Pay Attention? to get a better understanding.

Email newsletters

Email often gets a bad rap, with people saying their inboxes are overflowing with spam and unsolicited offers. However, if you sit back and think about it, it is likely you read a few brands newsletters or emails. What is it about those ones that catch your attention, and stop you from unsubscribing? That’s what you need to learn and test yourself.

Neil Patel states “Your emails are always just one click away from losing their interest forever. Be polite, respectful, and deliver value.” In his article A Beginner’s Guide to Successful Email Marketing

Guest blogging

There’s literally hundreds of millions of blogs out there. How do you get noticed for your blog? By blogging elsewhere of course! Writing articles for other blogs allows back links to your blog. This helps both search engine rankings, and the audience of the other blog clicking through to yours.

I won’t go on and on about this, as there are already plenty of great articles about how to start guest blogging and the benefits of doing it well. Here’s a few article worth having a read of;

The Key to Effective Guest Posting (for SEO)

5 Step Process to Effective Guest Blogging

Why You Should Guest Post + 50 Websites Looking for Guest Posts

Reddit

The world’s largest discussion forums are well known for their anti-advertising stance, however if you take a careful and sincere approach, you can do well from Reddit as a channel for digital marketing in 2020.

In this article, The Complete Guide to Marketing Your Business on Reddit they mention “Companies trying to “subtly” post memes will get caught — and laughed at. There’s even an entire sub-Reddit dedicated to this sort of stuff.” So be careful and take time to understand the community before diving in with something that may deter the crowd.

YouTube

Recent statistics show that YouTube has over 1.9 billion monthly active logged-in users, and they are yearning for great content.

It isn’t all cat videos either – the platform is seriously huge for music and longer video too.

The Beginner’s Guide to YouTube Marketing for Small Businesses they state “Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t re-purpose your videos.”

Test your digital marketing in 2020

There you have it – six channels to consider for your digital marketing in 2020. I hope you find something among this list that works well for you, and that the New Year brings you plenty of success and happiness!